The market for AI sales tools

100 monthly price points from 100 tools, and 74 revenue reports. Everything here is a distribution, not an average — the spread is the story.

Price bands

BandPrice pointsShareMedian in band
≤ $101313%$7
$11–252222%$19
$26–503131%$30
$51–1002121%$99
> $1001313%$250

There is no natural default price in this niche: the bands are spread wide enough that a "market rate" argument cannot survive contact with the data. What you can anchor on is the band your product belongs to, and what the tools in it earn.

Each stage prices differently

StageToolsWith priceMedian entry With revenueMedian revenue$1k+
Find leads5931$2936$637
Outreach5933$3020$1736
Calls & copilots2212$645$1200
Follow-up & close3320$4413$4494
Deliverability44$300—0

Does a higher price earn more?

Entry bandToolsMedian revenueRange$1k+ share
≤ $105$19$9 – $7060%
$11–259$57$0 – $63,41211%
$26–5016$158$0 – $128,00525%
$51–1004$996$99 – $4,04750%
> $1004$18,506$1,461 – $48,197100%

Association, not cause. A higher price does not create the revenue; it selects for tools whose buyers can pay it. Read the column as "who charges this much", not "charge this and you will earn this".

Adding a second tier

Among 68 tools publishing two or more monthly tiers, the second tier sits at 2.02× the entry price (middle half 1.25×–4.10×). At a $29 entry that is about $58. This is the one number in the index that is directly actionable: it is what the market has already accepted at your entry price.

Price moves in this niche

ToolBeforeAfterChange Revenue beforeRevenue afterWhen
No recorded price change in this niche yet — the tracker needs three snapshots per tool before a move counts.

A move is recorded only when two consecutive snapshots agree on the new price. Revenue before and after is what the founder published in the surrounding months — an observation, not a causal claim.