About MRR Bench

A single index of English AI sales and outreach tools that publish their revenue — and what they charge.

What this is

Founders of small software products publish their MRR constantly: on their own sites, in launch threads, in monthly recaps. Those numbers are scattered across hundreds of places, mostly unattributed, and impossible to compare because nobody records what the same product was charging at the time.

MRR Bench keeps two things in one place: the number a tool published, and the price it was charging when it published it. That join is the whole product. 197 tools are indexed today, 85 of them publish revenue, 107 publish a monthly price.

Who it is for

People running an AI sales or outreach tool who have to decide what to charge, whether to raise it, and what a second tier should cost. The useful question is never "what is the average price" — it is "someone charging what I charge, what do they earn". Every page here is built to answer that.

Where the numbers come from

• Revenue is what the product published, on the date it published it. Where a payment provider verified the figure (Stripe, Paddle, Shopify and similar), we say so. We do not estimate revenue.
• Price is read from the tool's own pricing page, with the capture date stored next to every observation. One-off and annual-only prices are kept out of monthly comparisons.
• Category is where the tool sits in the sales process — find leads, outreach, calls, follow-up. It is the only grouping in which comparing prices is fair.
• Price changes are recorded only when two consecutive captures agree on the new price.

What we do not do

• No pay-to-rank. A tool cannot buy its position on this site.
• No invented numbers, no modelled revenue presented as fact, no rounding-up of a tool's own claim.
• No resale of the underlying dataset as a bulk export; the index is the product, not a file.

Known limits

The sample is self-selected: products that publish revenue skew small, indie and English-language. A tool with a published price but no revenue is a real data point, not a gap to be filled — the absence is what most of the market looks like. Revenue figures can be stale, and a founder can overstate them; the date next to every number is there so you can weigh it.

Corrections

If a number here is wrong, or a product is listed that should not be, email hello@mrrbench.com with the URL. Corrections take priority over new tools.