Demand gen & ads · Competitor monitoring software for marketing. Figo checks their ads, pages, rankings, reviews and AI answers every week, then tells you what to do.
Only one observation so far — a trail needs two.
Reported by the founder. Pricing read from https://tryfigo.com/pricing.
| Plan | Price | Captured | Page context |
|---|---|---|---|
| Starter | $49 | 2026-10-25 | to know what its three closest rivals are doing. |
| Recommended | $99 | 2026-10-25 | t watch the whole market, not just the top three. |
| Agency | $249 | 2026-10-25 | y clients and want their own name on the reports. |
| Tool | Entry price | Latest monthly revenue |
|---|---|---|
| Waply, Inc. | $49 | $39 |
| LeadBolt | $30 | $120 |
| brandvector | $29 | $90 |
| Deeplead.io | $37 | $9,106 |
| Pulse Agency | $49 | — |
| Ghostbracket | $49 | $129 |
| PROSP | $40 | $128,005 |
| Adspirer | $40 | $54,684 |
A blank MRR means the tool publishes a price but no revenue. Absence is information: the tools that show revenue are a minority of the market, which is exactly why the ones that do are worth indexing.
Demand-generation tools buy attention for a product: paid ads, ABM, intent data, campaign management, attribution. Buyers here usually hold a budget and compare on cost per qualified lead, not on seat price.