setapp.com
setapp.com — Charges from $14.99/month — 4 monthly tiers, up to $35.99 (entry price is the cheapest, not the typical one); the ≤ $25 band here has a median of $9.99. Revenue not publicly disclosed.
Monthly plans: $14.99 · $18.99 · $22.99 · $35.99 (4 tiers, cheapest first)
The entry price has not changed since records start on 2026-10-31. A flat price is also a signal: this tool is holding its price.
One of these numbers look wrong? Report it — you do not need the correct figure.
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Revenue trail
Only one revenue report so far — a trail needs two.
Reported by the founder.
Price taken from the tool's own pricing page: https://setapp.com/pricing.
Cited so you can check the figure yourself — not an endorsement of it.
If you are the founder and would rather this number were not here, write to
hello@mrrbench.com and it comes down.
Price changes, and what the revenue did next
Price ladder
4 plans on the page as of 2026-10-31.
Monthly — 4 tiers, $14.99 to $35.99
| Plan | Price | Change | Dated |
|---|---|---|---|
| Mac — | $14.99/mo | — | first seen 2026-10-31 |
| Mac + iOS — | $18.99/mo | — | first seen 2026-10-31 |
| AI Enthusiast — | $22.99/mo | — | first seen 2026-10-31 |
| AI Expert — | $35.99/mo | — | first seen 2026-10-31 |
Each billing period is listed separately: a $99/year plan and a $99/month plan are different products, so they are never merged or converted into one another here. Across tools only monthly prices are compared; the yearly price is shown as published, with its monthly equivalent in brackets where we compute one. Currencies other than USD are converted at the ECB rate of 2026-10-30.
When each tier’s price changed
One chart per billing period, because a monthly price and a yearly price are different products and never share a scale. Each line is one tier; hover any point to see which tier it is and what it charged that day. A hollow dot is a tier read only once — the price exists, but there is no second reading to draw a line from yet.
Monthly · own scale
Same price band
1792 tools sit in this price band; 27 of them publish a measured monthly figure (median $388); 1 price changes were recorded in this band in the last 90 days.
| Tool | Entry price | MRR | As of |
|---|---|---|---|
| modcar.ai | $8 | — | — |
| tinyhunt.dev | $9.90 | — | — |
| trysonar.app | $10 | — | — |
| AppSnaps | $7.50 | — | — |
| aijet.cc | $9.90 | — | — |
| initsignal.com | $9 | — | — |
| Lightspeed.run | $14 | — | — |
| thumbnailmaker.so | $12 | — | — |
Is your price right for this band? setapp.com opens at $14.99; 1791 tools sit within the same range. Put your own price next to them and see where you land.
A blank MRR means the tool publishes a price but no revenue. Absence is information: the tools that show revenue are a minority of the market, which is exactly why the ones that do are worth indexing.
Where this tool sits
Questions this page answers
How much does setapp.com cost?
$14.99 per month for the cheapest monthly tier, up to $35.99 per month for the top tier. Last checked on 2026-10-31, on the tool's own pricing page.
Does setapp.com publish its revenue?
No. It publishes a price but no revenue figure, which is true of most tools in this market.
Is setapp.com cheap for this price band?
Its $14.99 entry price sits above the $9.99 median of the 1792 tools indexed in the same band.
How to read this page
- Entry price is the cheapest monthly tier with a public price — not the tier most buyers end up on.
- MRR is the most recent recurring-revenue figure the tool published; the trail above shows every figure it published, with the date. A tool that only reports total monthly revenue (which can include one-time payments) is shown separately and is not part of the MRR comparisons.
- Tiers counts monthly plans found on the pricing page. A tool with one tier has one price to defend.
- If the price column says no monthly price recorded, the tool quotes instead of publishing — above $199 that is the norm in this market, not a gap in the data.
More Other tools
- modcar.ai — entry $8
- tinyhunt.dev — entry $9
- trysonar.app — entry $10
- AppSnaps — entry $7
- aijet.cc — entry $9
- initsignal.com — entry $9
- Lightspeed.run — entry $14
- thumbnailmaker.so — entry $12
- *** OF PROMPT OÜ — entry $10
- CollectMonial — entry $25